Strategy and Solutions Team Lead for digital marketing at News Xtend. Providing strategies and product knowledge in digital marketing for clients and sales teams in varying industries, and of varying needs and resulting outcomes. Previous experience as a Product Specialist with News Xtend, and prior to that as an Account Manager with News Corp; maintaining & growing a portfolio of clients from minimal spend in year 1, to a robust portfolio of digital marketing campaigns, with particular strength in the travel, health & education sectors. Marketing strategies for a variety of platforms including local and interstate print & digitally across Display network, Facebook (and Instagram), YouTube, SEM, SEO, Spotify, Live Chat, Websites and many others. Each clients campaign growing their respective business & making profitable ROAS. Reporting to clients about their marketing strategy and campaign outcomes, and how this translates to profits (or the advertising goal) of their business.
Continually expanding on education in marketing, with current personal development being undertaken in branding & brand management.