BUSINESS RESILIENCE SERIES | Disaster Media Training

Event Description
When a disaster strikes, how and what you communicate next can help make all the difference.

Effective media engagement builds trust, aids recovery outcomes and ensures your business gets back to trading as quickly as possible. On the other hand, a poorly handled media appearance can lead to misinformation, uncertainty, and long-term reputational or economic damage.

In this workshop, Regional Media Training will cover:
- How to navigate the media landscape and treat it as a stakeholder in times of disaster
- Techniques to help you deliver calm, credible, and consistent messages under pressure
- How to stay in control of interviews and manage challenging questions
- The importance of preparation and a prompt response
- How to craft disaster-specific holding statements and key messages
- How to develop a Disaster PR Plan that covers all marketing channels

Spots are limited, so book now to avoid missing out!

Meet Your Trainer
Kirsty Nancarrow has more than 30 years of media industry experience. She is an award-winning former ABC journalist and senior communications professional, who has been at the forefront of the media response to events including Cyclone Yasi and the Coronavirus Pandemic.

Her media training clients include the Federal, Northern Territory and Queensland Governments, Tablelands, Cook and Douglas Shire Councils, Regional Development Australia Tropical North, Cairns Chamber of Commerce, James Cook University, Northern Queensland Primary Health Network, Darwin Port, Access Community Housing, Community Enterprise Queensland, Torres and Cape Hospital and Health Board.

This workshop is jointly funded by the Australian and Queensland governments under the Disaster Recovery Funding Arrangements.

The Details
When: Thursday 6 November 2025
Time: 7.30am - 11.30am
Where: Pullman Reef Hotel Casino
Cost: $0 Cairns Chamber, Advance Cairns & TTNQ Members | $15 Non-Members
Inclusions: Plated Breakfast and Morning Tea

Dietary Requirements: If you, or any of your guests, have dietary requirements, please email email/executiveservices)(cairnschamber.com.au immediately after making your booking. We cannot guarantee that dietary requests advised on the day of the event will be catered for.