Letter from our CEO, Deb Hancock
I have some great news to share with you.
I’m sure you will be pleased to know, that there has been a great deal of collaboration and work occurring behind the scenes, between the Cairns Chamber and Advance Cairns.
As a demonstration of this collaboration, we are very proud to advise that we will be jointly and officially launching a brand for the Cairns region: CAIRNS – “PERFECTLY POSITIONED” in PNG, on 13 April, as part of our PNG Business Delegation. Our local media will be announcing the brand tomorrow, but as a member, I wanted you to have advance notice from your Chamber.
CAIRNS – “PERFECTLY POSITIONED” - will be the key message used to positively position the region based on our regional competitive advantages, and will be used to promote us as a destination serious about innovation, business and lifestyle on the international stage. Please read more about how this branding came about in the ‘media release’ below and ‘Cairns brand story’ (that can be downloaded).
The Cairns Chamber PNG business delegation kicked off this morning, and we took a team of 23 delegates, made up of 17 businesses, who joined the region's International Business Development team, consisting of Cairns-based business, political and economic leaders. We have both sides of politics and all three levels of government represented, who are all actively working together to achieve mutually beneficial outcomes for both PNG and Cairns.
Cairns is collaborating to bring about positive economic change in a way never seen before. Congratulations to everyone involved.
As always, please keep your feedback coming into the Cairns Chamber – we are here for you.
CHIEF EXECUTIVE OFFICER